My Mantra

Helping brands and leaders be more influential
by embracing their humanity and personality.

Influential Marketing Blog

Subscribe to this blog

The Selfie Silencer And Other Silly Startup Ideas That You’ll Wish Were Real

The greatest word The Simpsons ever offered to the English language was “craptacular.” When Bart Simpson used it to describe Homer’s Christmas decorations, he introduced a much needed concept for us all: something that was so bad it might actually be good.

Today we are in the age of instant startups, where launching an idea from a garage suddenly seems needlessly spacious. Yet with that ease of creation also comes the occasional silliness.  Or perhaps not so occasional. According to Bill Gates, as much as half of all Silicon Valley startups may be silly, and two thirds of them may be going bankrupt.  So in my own attempt to celebrate a day filled with jokes about “Gmail Shelfies” and plenty of other April Fools gags, I thought it would be fun to create my own list of a few craptacular startup ideas. You know … ideas so bad they might actually be good.  Here they are:

1. Escapr – Take A Vacation Without Taking Time Off.

Need a quick escape from your daily life?  Escapr can help. Just choose your departing airport to see ALL flight options (because when you’re escaping it doesn’t really matter where you go). After you book the best flight and hotel, the site will automatically create fake doctor’s notes to get you out of work, create an Out-Of-Office email reply (with the appropriate apologetic tone), send a car to pick you up and drive you to the airport and partner with a mail order clothing retailer to send a bunch of clothes in your size to your final destination.  There is no annoying time researching your trip, and no evidence for anyone to find after your escape is over that you ever took the trip.

2. SelfieSilencer – The Social Ego Muffler

Sick of duck face photos?  Too many friends sharing those annoying “look at me after I worked out” selfies?  That’s not a problem anymore with SelfieSilencer. This is a mobile phone app and browser tool that automatically filters out images of selfies on all social media platforms. And the best part is you don’t have to worry about accidentally missing out on important celebrity selfies (like Ellen at the Oscars) because our built in Selfie Influence Meter algorithm will identify those critical selfies and make sure they still make it through.

 3. Cloakr – Disappear Socially. Be The Real You In Real Life.

Do you feel like you can be the “real you” on social media? Probably not. But we don’t care about solving that problem for you. Instead, we want you to be yourself in the real world interacting with real people!  We invented Cloakr to be a single kill button for all social media sharing.  When you enable Cloakr on your phone, we plug into every social media profile and turn every type of sharing or update off.  So when you’re “Cloakd” – you’re completely invisible to all your social media connections.  Sound nice?  Check out our site and get Cloakd today!

4. KarmaAlert – Karma Happens. Don’t Miss It.

You don’t have to be Indian to believe in karma. When you meet someone who is rude, angry, selfish – often you know it will lead them towards bad fortune … but sadly you probably won’t be around to see it.  We want to change that.  With KarmaAlert, you can sign up for a text message that will automatically be sent to you whenever that obnoxious person you met experiences their “karma moment” of misfortune.  You can spend a moment to delight in that misfortune they so richly deserve, the universe returns to its regular order, and you can go merrily on your way.

What’s Next?

Clearly the next step in “embiggening” (another Simpsons word!) these concepts is to hold a Hackathon event to challenge teams of developers and entrepreneurs to build and launch them.  But I need your help.

Which of these startup concepts would you like to see built in real life? Or maybe you have a better suggestion?  Please comment below on your choice for the most promising idea and maybe together we can get enough people interested to build it.  After all, any entrepreneur can ask why.  More of us should choose to ask, why not — because you don’t create something craptacular without first making a commitment to try.

  • Sunil Bhargava

    I love KarmaAlert – let’s start crowdfunding for it!

    • Nicole Kim Phillips

      That KarmaAlert seems like something that would just hold a personal back, not only mentally but physically. Being so focused on the downfall of someone can only mean that you are neglecting s nothing in your own life. Hey but he’s on point at least with the idea of wanting to keep getaways private. That information should be on a need to know basis. You can escape a few ways on the job, just waste something, knock something down, and use your time wisely by cleaning it up. Then, you will see how fast everyone leaves you alone to fix the problem. Socially, the block feature is very practical. The other almost doesn’t even deserve a response. We need social media to even the playing field in business, to make it better for all of us who are buying and selling everyday. Participating in it makes our world wider our circles grow and we can touch people that were once out of our reach. Consumption of our media expands beyond the stories that Mass Media deems important. You can believe they are serving their own interest as they deliver news and we are empowered to do the same using social media to choose what we indulge in daily.

  • Storewars News

    article! Here is something equally interesting:
    Samsung takes the small-town route to push smartphones, full story here: link to

  • Sashidharan

    I’d like to introduce my practice Business solutions.

    You can find some useful products for entrepreneurs and businesses here – link to

    You can also go through some articles related to entrepreneurship and business from the links below.

    Kindly note that the practice products can be treated as quick start up and business solutions if I’m not available for consultation.


    link to

    link to (Rated ‘Expert’ for profile strength)

    link to (Not available on kindly use practice website.)

    ISSME Global SME Expert

    link to

    Practice Website: link to

    Products from practice: link to

  • Nishargo Nigar

    Do You Need MUSIC

  • Storewars News

    read! Very informative. Did you know that? French Connection Retail Sales Rise
    11% In The UK, Europe. Full story here: link to