My Mantra

Helping brands and leaders be more influential
by embracing their humanity and personality.

Archive for January 15th, 2013

The Best Birthday Promotional Email Ever …

Today is my birthday, and in between taking some time off – I can’t help noticing which brands happen to send me emails today (of the many who have my birthdate on file). ┬áThe one from California Tortilla was easily the best of the group, so I thought I’d share it here (see below) – along with five reasons it was so good …

  1. Brand personality was great, quirky, and on brand for “CalTort.”
  2. Tempting product image makes you crave that free burrito right away.
  3. Limited offer that expires, so I need to act soon to redeem (but with a joke about the expiration).
  4. Clear and valuable gift of a free burrito instead of 10% off or some other more vague offer.
  5. Seamless redemption because the offer is preloaded onto my loyalty card so no coupon required.

Thanks CalTort for the gift – I’m looking forward to redeeming it soon!