Could You Sell A Pumpkin In August?

Jul 29, 2011

There is a moment when everyone does the same thing. Right around the 4th of July, most people will buy fireworks. And April 15th is one of the universally dreaded days of the year in the US, where millions of Americans seek help to file their taxes. And in the days before Halloween, everyone buys

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Toyota Venza Reminds Us Of The Dangers Of Evangelism

Jul 26, 2011

If there is one universal truth that almost no one in the world of technology or social media has figured out, it might be this: everyone hates evangelists. No matter what they are "evangelizing" – the world view anyone who claims this title for themselves usually has is that the product, service or idea that

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The Wingtip Vortex

Jul 22, 2011

Anyone who has ever taken flight lessons knows about a problem called the wingtip vortex. Described online as “the twin tornadoes formed by the difference between the pressure on the upper and lower surfaces of an airplane’s wing” – the wingtip vortex actually creates quite a dangerous situation for any plane because if you fly

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Why The Best Global Ideas Might Be "Proudly Found Elsew ...

Jul 19, 2011

A few weeks ago, the Cannes Creative Festival brought together thousands of practitioners in every discipline of marketing and advertising to honor the best communications campaigns and thinking from the previous year.  As a marketing writer and strategist, I spend a lot of time thinking about original examples of great marketing. Good ideas are inspirations.

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4 Easy Ways To Share Your Expertise Online

Jul 15, 2011

Expertise is a beautiful thing when you are a small business. If you are in the right business, you have probably spent a long time building your expertise in whatever your industry happens to be. Whether you provide consultative services for your customers, or use your expertise to help sell retail products – the expertise

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The Marketing Truth Which Surprised Mark Zuckerberg

Jul 13, 2011

The first time that brands were ever allowed on Facebook, the only way they could advertise was by offering a specific promotion. No brand awareness campaigns or focus on engagement … just a simple offer. It was a symbol of how Facebook (and Mark Zuckerberg in particular) saw brands entering into the previously sacred space

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How a Drum Shop Uses Social Media To Sell Cymbals

Jul 09, 2011

I remember a time when I used to spend hours listening to the sounds that different cymbals made when hit in different locations. If you aren’t a drummer, chances are this moment will be a tougher one to relate to – but trust me when I tell you that the decision to buy a cymbal

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How "Case Study Blindness" Can Kill Innovation

Jul 06, 2011

Last month while working on a strategy for a large client, we had a brilliant idea. This was not the kind of idea that agencies come up with all the time while sitting in a room by themselves drawing pictures on a whiteboard. No, this was the kind of game changing idea that could solve

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