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Likeonomics: A Book About Believability

Likeonomics_The_Book This past weekend at the Mashable Connect conference in Orlando, I offered a sneak peek at my next book project which I recently signed a deal to complete with a new publisher (Wiley). The working title for the book is "Likeonomics" – a book on how to be more believable in the affinity economy.

What Is Likeonomics?
Likeonomics is a term that explains the new affinity economy where the most likeable people, ideas and organizations are the ones we believe in, buy from and get inspired by. 

Regular readers of this blog will probably recognize the term Likeonomics as one that I first introduced in my 15 Marketing Trends To Watch In 2011 presentation released earlier this year.
5 Communications Insights Leading To Likeonomics

The book will be based on 5 big insights into communications that have fundamentally shifted our understanding of how people choose to believe or reject ideas and messages. Each of these insights is something that has been reported over and over in media, extensively analyzed in best selling business and psychology books, explored through academic research and spotlighted in trend reports. Here are the trends:

  1. There is a modern believability crisis.
  2. People make decisions emotionally, not logically.
  3. Stories are the most compelling form of communication.
  4. Simplicity is the foundation of all great communications.
  5. In strangers (and “microexpertise”) we trust.

You can read more about the upcoming book at or join the Facebook page at  On the book website site, you can also join the official email list to be the first to find out when the book is coming out and receive an invitation later this year to join a reader panel to see an early version of the book.

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    this post tell me the book value and book recommend that 5 different communication way interact with each other entirely

  • Matthew T. Browning

    I really like this concept, and it’s similar to that of the Trust Agent theory that Chris Brogan and Julien Smith. I’ll be looking forward to it!

  • Iinanking

    Some very frightening, but very true points made here. I’m definitely looking forward to the release of this book.

    @Matthew: And it looks like I’ll have to checkout Trust Agent Theory as well.

  • Michelle Ferrier

    Micro-expertise and finding micro-experts come through referral, affinity and crowdsourced networks. Also situated knowledge is built into a personal brand. Thanks for the heads up!