The Influential Marketing Book List – May 2011

May 31, 2011

Who has time to read books? We all should, but it's tough to know what is worth reading. As an author in the midst of writing a new book, I have a unique point of view on what I look for in great books. The Influential Marketing Book List will spotlight and review the best

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How Sharing Your Secrets Can Transform Your Business

May 27, 2011

Colonel Sanders has a trade secret. His special blend of herbs and spices is supposedly the secret formula that makes his chicken taste the way it does. When Pfizer releases a new drug, they spend considerable effort to protect their manufacturing process and are even more secretive about particular formulations that they are testing in

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How Oprah Became Oprah (And What It Should Teach You About M ...

May 25, 2011

In 1986, there were certain rules of television that pretty much everyone followed. You expected news anchors to be buttoned up and serious when presenting the evening news. Television programs (as they often still do) presented a distorted view of reality that only slightly resembled real life, but still allowed you to escape into other

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How The Inventor of OREO Cookies Changed Marketing

May 20, 2011

In the book The End Of Overeating, former FDA Commissioner Dr. David A. Kessler delves deep into the food industry and talks extensively about how the industry has developed, marketed and promoted products to the American people. One of the stories he describes is the one of Roger Smith who was at one time the

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Interruption Marketing 2.0 – How Engagement Can Be The ...

May 19, 2011

The renaissance of marketing over the last decade has generally left certain things behind. We no longer count on loud billboards or long print ads, for example, to tell our story in a way that people will actually read. TV, while still important, is now a smaller part of the marketing mix. The art of

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Likeonomics: A Book About Believability

May 15, 2011

This past weekend at the Mashable Connect conference in Orlando, I offered a sneak peek at my next book project which I recently signed a deal to complete with a new publisher (Wiley). The working title for the book is "Likeonomics" – a book on how to be more believable in the affinity economy. What

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6 Lessons From Jim Collins On Becoming Great

May 13, 2011

One of the most dynamic speakers you will ever hear at a live event is legendary business thinker and author Jim Collins. Through is best selling books and many talks at some of the world's largest business events, he often shares wisdom that is driven by his vast experience, but also easily understood and implementable

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What I Learned From An Eccentric Norwegian Millionaire

May 11, 2011

By anyone's measure Christian Ringnes would have to be described as an odd man. He is a millionaire in Norway thanks to his real estate investments and well known thanks to his funding of philanthropic projects such as a $300 million sculpture park in Oslo. His wealth and noteriety has also afforded him the luxury

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What Is The ROI Of A Conversation?

May 06, 2011

Most students of any business course are taught constantly about the importance of having a good Return on Investment. Whether that "investment" is measure in dollars or in time that you or your employees spend trying to do something, we are taught that the benefit must be tangible when it comes back to your business.

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The Campaign To Save NBC's Outsourced Ignites Racial De ...

May 05, 2011

Having moved from a city where political correctness barely exists (Sydney) to one where it was invented (Washington DC) qualifies me as something of an expert. The idea of the importance of being politically correct is good in principle … because there are many things that people can unintentionally do to marginalize or demonstrate an

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