The 5 Models Of Content Curation

Mar 31, 2011

Curation has always been an underrated form of creation. The Getty Center in Los Angeles is one of the most frequently visited museums in America – and started as a private art collection from one man (J. Paul Getty) who had a passion for art. Aside from a few well known examples like this one,

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CBS Wants To Kill Demographics, Marketers Should Help

Mar 24, 2011

"There is no link, none, between the age of the specified demographic delivery of the campaign and the sales generated by that campaign." You would expect a conclusion like that to come at a consumer rights type of event. Perhaps even at a social media event with marketers who are fighting the status quo and

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5 Branding Secrets You Can Learn From Google

Mar 23, 2011

If you asked any designer, they would probably list Google's logo among the ugliest of any brand. In a world where it is en vogue to change logos and corporate positioning each time a new CMO starts his or her tenure – Google has not only held on to their ugly logo, but also made

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How ABC Killed Their Fan Base (And What All TV Networks Shou ...

Mar 17, 2011

In Dilbert, Mordac is the character who is described as the "preventer of information services." He is a caricature of the unhelpful IT support tech who seemingly goes out of his way to create inefficiency and discontent in the workplace. Unfortunately for all of us, he also seems to be the role model upon which

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What You Should Know About Google For NonProfits

Mar 16, 2011

This afternoon in front of a packed room of nearly 200 nonprofit communicators in Washington DC, Google announced their most innovative and ambitious set of tools to help nonprofit organizations to succeed yet. Promising to offer $10,000 in free keyword advertising credits, branded channels and other extended premium features, the announcement of the Google for

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Overtweeting: Are We Becoming Socially Antisocial?

Mar 15, 2011

There was a time when there were only two types of thoughts: those that you shared and those that you kept to yourself. Call it discretion, or social etiquette … but learning to interact in any culture mostly meant learning the unwritten rules about how much to share and how much to keep to yourself.

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The Secret To Avoiding Information Overload (Especially At S ...

Mar 12, 2011

On Monday morning at 9:30am, there are 27 other panels or discussions scheduled for the exact same time slot as mine at the SXSW Interactive show this weekend. This is not unique to that time either. Over the three days that the Interactive festival will be held, there will be hundreds of panels and discussions

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Interview: 10 Insights On Enchantment With Guy Kawasaki

Mar 09, 2011

1. What is the big idea of Enchantment and how did you land on that word as the title? The big idea is that if you want to change the world, you need to enchant people. Inronically, the more innovative your product, service, or idea, the more you need to enchant people. As for the

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Characters Worth Celebrating

Mar 08, 2011

For a little less than a year, I have been contributing technology articles to an interesting blog launched by the USA Network (a cable television network) to celebrate people and organizations who are having a positive impact on American culture. Along with fellow writers who focus on all kinds of topics from food to music

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The Influential Marketing Book List – March 2011

Mar 06, 2011

Who has time to read books? We all should, but it's tough to know what is worth reading. As an Author myself, I have a unique point of view on what I look for in great books. On the first Sunday of every month, the Influential Marketing Book List will spotlight and review several new

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