Influential Marketing Blog

7 Predictions For How Healthcare & Our World Will Evolve By 2020

Most trend predictions that forecast beyond a year into the future are doomed to inaccuracy simply because of the pace of change and unpredictability of innovation. The rightfully skeptic among us are therefore likely to condemn a report that promises to predict how the world might look in 2020 as a work of optimistic fiction at best, and an exercise overstretched vanity at worst. That was the lens I brought to a report that some colleagues of mine at Ogilvy CommonHealth recently shared with me called 202020 VISION, a digital-health report outlining 20 scenarios of what digitally driven healthcare might look like in 2020. The report is surprisingly brilliant.

Reading through the scenarios, it was easy to imagine a distant future where technology and healthcare finally begin to work together to create a better world of care for us all. Though we cannot share the full report here (see the bottom of this post for details on how to get the full report), this post highlights seven of the most powerful ideas from the report along with some potential implications for anyone in marketing and communications:

1. Exhaustive Behavioural Targeting Transforms Health Messaging.

In a world where nearly everything will become measurable, marketers will have exhaustive behavioural information about each of us, including our lifestyle behaviours, or how often we walk past an enabled sign will all be stored with the purpose of targeting more messages to each of us. This higher level of behavioural targeting will require regulation to prevent abuse, but it will also create the ability to create targeted offers to customers in real time that are based on that customers individual behaviour.

 

2. "Auto-Triage" Aids More Efficient Care.

In an emergency room environment, significant time is wasted trying to identify where a patient needs to go and what type of treatment they require. In 2020 this information will be handled by computers and automated based on data input into the system in the field by ambulance and emergency teams. Electronic medical records will be sent in advance of a patient, and this automated system will allow patients to be prioritized and seen more efficiently and quickly by doctors.

3. Supermarkets Become Centers For Healthcare.

Local supermarkets are already hubs for everything from groceries to pharmacies to banks to gas stations. In the imagined supermarket of the future, the food items we buy will have assigned "health points" and these points will be used to incentivize people towards healthier food choices. Combined with smart data delivered through home appliances such as connected fridges, supermarkets will be able to make real time suggestions on products to buy based on what we already have in our fridge at home.

4. Personalized Videos Bring Diseases To Life.

A big challenge for current healthcare professionals is to convey the gravity of a disease condition to patients. Unless patients feel this urgency, they don't change behaviours. By 2020, personalized video will enable healthcare professionals to equip newly diagnosed or non-compliant patients with customized videos that show patients like them dealing with similar conditions. Seeing the potential impact of not taking care of themselves through these computer generated videos will help patients make the necessary lifestyle changes, and stick to them.

5. Health Tourism Becomes Mainstream.

What is currently the realm of Hollywood stars and the wealthy will become mainstream by 2020. Health or Medical Tourism will no longer be a choice simply made based on the promise of getting cut rate medical care, but a preferable alternative because of the combination of quality of care, ability to focus on a recovery and generally more pleasant resort-like conditions at many health tourism locations that will allow patients to recover faster. Earlier detection of conditions will allow planning for this type of travel to happen much more frequently as well.

6. Gaming Connects Patients & Changes Lifestyles.

The power of gaming to transform medical care is already being explored in many different ways. The future of gaming will include the ability to create entire communities around specific disease conditions where the end goal of adherence to medication or lifestyle changes will be enabled by connecting experienced patients with the newly diagnosed in a gaming environment and allow them to support one another. Gaming will also enable the development of real skills as part of rehab programs and dexterity exercises. The reward systems built into gaming will also incentivize patients to take positive actions for their own health.

7. Communication Enabled Through The Power Of The Mind.

The terminally ill or severly handicapped struggle with the most basic of communications, yet by 2020 the growing field of brain-computer interfaces will have progressed to a level where these patients can communicate with others via their thoughts. This will enable them to significantly improve their quality of life, let the terminally ill "get their affairs in order" and otherwise transform long term patient care environments.

How To Get This Report:

If you'd like to see the full report, send an email to 202020@ogilvy.com to request a copy and mention that you read about the report on this blog. Read the official release about the 202020 VISION report on the Ogilvy site.

Disclaimer - This report was written by a team of people from Ogilvy CommonHealth, a division of Ogilvy. Though I work at Ogilvy and do often work with the CommonHealth team, I did not contribute to the creation of this report, nor do I mean to take any credit for the research and thinking behind it. My opinion of this report is based solely on reading it after its publication and being inspired by the ideas contained in it. I have not been incentivized or asked to write this review by anyone else.

5 Super Easy Ways To Use Video To Promote Your Business

This post is republished from my original article on the Amex Open Forum website. It is part of "Small Business Friday" on this blog, where I share ideas and marketing techniques specifically to help small businesses stand out. To read more articles like this, visit the "Small Business Friday" category on this blog.

You may have heard the saying that content is king – but if you had to get specific about the online environment, the saying might go video content is king. The reason is simple – most people will respond much better to moving pictures and a story through video than any other type of content online.

If you are like most small businesses, though, video is likely the last type of content that you are actively using online to promote your business. After all, it seems much harder to produce than it really is. In fact, video can be the easiest type of content to create if you follow a few basic rules.

The 3 Basic Rules Of Using Online Video

1. Get an easy to upload camera (like a Flip Cam).  This will make the process of getting your video online much easier and make it more likely you will actually follow through and do it.
2. Shoot exactly what you want so you don’t need to edit anything. The biggest time investment in using video is having to edit afterwards, so as much as possible, film things in one take and only get what you will use.
3. Make sure to get close enough for good sound.  Video quality is no longer the major issue with online video as long as you are using a real camera and not a mobile device. The issue with quality usually comes from sound – so try to get close enough so everything you want to hear will be audible, or invest a bit of money and buy an external microphone.

Once you have these rules down, you are all set to create videos to promote your business. The first part of having everything ready to go is the easy part. The harder part is answering the question about what your content should be.  Let’s look at a few examples of how to make this process easier.

5 Super Easy Ideas To Promote Your Business With Online Video

1. Answer your customer’s biggest questions. In any business, you likely field the same questions from customers or potential customers over and over. Whether your business has a product or service to sell, if you can use video to effectively answer those most common questions, then you can not only use video to promote your business but also as a way to field those questions in a more engaging and shareable way.
2. Creating an “unboxing” situation. The art of “unboxing” is becoming popular online as a way to experiencing a product without buying it. In an unboxing video, someone simply places a camera on a tripod and films themselves unpacking a product so you can see the packaging, what comes in the box and virtually watch the experience you might have if you did purchase the product. These types of videos help demonstrate to potential customers what their experience might be if they did purchase your product and though it is better suited to tangible products instead of services, the concept could be extended to services as well.
3. Do an office tour. This is exactly as simple as it sounds. While it may seem like a trivial exercise, simply letting potential customers have a virtual look around your office can do wonders for helping them to see you as a real business with real people instead of a yellow page ad or a static website.
4. Interview your best customer.  Not everyone will be able to get their customers to talk on camera, but if you have a customer that you have a particularly good relationship with, ask them if they would be willing to talk with you in a short video to share what they like about your business and why they might recommend you.
5. Demonstrate your product or service in action. Think of this as a simple demo video, where you can show how your product works or demonstrate the thinking behind your services in action. Ideally, you can just capture something that you already do every day on video.

Using video online can help you bring your small business to life and it does not need to be a daunting task requiring a professional crew and big investment.  So what are you waiting for?

Social Media & The Sputnik Moment

For as long as I have paid attention to conversations about social media, the same topic seems to come up over and over. There is an artificial line that people like to draw between those who "get it" and those who don't. The ones ingrained in using social media talk of connections and engagement, and can't understand why anyone would fail to see the value in these basic principles. The skeptics, on the other hand, just don't believe in the value of it. After all, there are many other more important pieces to running a business than creating engagement on a Facebook page, right?

Terminology like "traditional media vs new media" and "old school" are masking the real fundamental issues behind this disconnection. There are two simple facts:

1. Most social media professionals overestimate what social media can do.
2. No one has a single intrinsic way of describing the value/ROI of social media.

Last night, President Obama shared the story of the "Sputnik Moment" in his State Of The Union speech - a point in time where Americans realized the potential threat that the Soviet Union posed because of their superior technical ability showcased in the launching of the Sputnik rocket into space. Social media is sitting on the verge of such a moment right now.

To bridge the social media belief gap, we need an enemy. Not one who will attack us, necessarily, but one who poses a threat. In many ways, Facebook is already that enemy. The data they collect on users rivals the best and most comprehensive company database. On a consumer behaviour level in many ways, they understand more about what people actually do and say than many research firms who might charge hundreds of thousands of dollars.

Facebook has already launched the rocket, and its payload is deep knowledge about everything and everyone. Maybe Facebook could become our Sputnik. It could be the threat on the horizon that inspires real action from an entire population, simply to avoid becoming dependent on one platform that will know everything about everyone.

What Sputnik taught us is that the chance to avoid falling behind can be the greatest motivation to bring disconnected worlds and people together. Utlimately, it could become the reason for any brand to uncover the value in social media as well.

How Entrepreneurial Journalism Will Change Our World

Think about the best article you read last year. The hard hitting, excellently researched, insightfully written article that you just couldn't put down. Now think about how much money you spent to read it. Was it in a magazine you subscribe to? Or perhaps a website that you accessed and read for free? For every conversation anyone starts about the future of journalism, the question that seems to follow closely behind is: what does the new business model for journalism needs to be in a world where the average citizen is increasingly expecting journalism to be a service provided for free (or at least, subsidized by someone else).

Over the past few years, every time I spoke at a gathering of local newspaper professionals at the American Press Institute (API) or participated in a journalist-centric event from an organization like the South Asian Journalism Association (SAJA), the signs of worry in the industry were clear. A solution has started to emerge that is not only making waves in the field of journalism today - but also has the potential to reinvent the way that we consume and share media with one another.

Entrepreneurial Journalism describes a field of media where journalism is the underlying discipline upon which to create content-based businesses and services that can make money. Rather than the popular view of journalism as a type of objective professional public service to be provided to the citizenry of the world - entrepreneurial journalism offers the chance to think of content creation in business terms. As it gains popularity, this field also has the potential to change the way that we find and consume information, and change our world in the process. Here are a few ways it is already happening:

1. A New Generation Of Entrepreneurial Journalists. Predictably, the idea of entrepreneurial journalism found a rapid home among forward thinking Professors of Journalism who have started to incorporate this into their coursework at both the undergraduate and graduate levels. Last year, CUNY announced the first 4-semester dedicated Entrepreneurial Journalism program as part of the Tow-Knight Center for Entrepreneurial Journalism. Author and Professor Jeff Jarvis* leads that program, and also founded a wiki where other educators teaching similar programs could gather to collaborate and share curriculum or ideas. This combined with visionary educators like Columbia School of Journalism's Sree Sreenivasan who has been teaching journalism students social media skills for years will lead to a new generation of voices in journalism who are trained to think entrepreneurially and embrace social media.
2. New Ideas Influencing Older Media Entities To Evolve. In the middle of 2010, a brilliant experimental journalism site called True/Slant was purchased by Forbes. In his final blog post after the sale, founder Michael Roston shared that what made the site unique was the arrangement they created with 300 writers who were incentivized to create content directly for their audience instead of pandering to an editorial filter. This new editorial model thrived on the site and demonstrated to the world that there was a valid place for this type of journalism - and a place that a "traditional" media organization like Forbes saw great value in.
3. Startups Create Excitement And Pioneer New Forms Of Media. The Poynter Promise Prize was one of the first of what will likely be several competition style idea gathering efforts to bring some of the most pioneering ideas in entrepreneurial journalism to the attention of many. As more of these startup-style ideas enter into the discussions about the future of journalism, they will unlock new forms of content creation and new business models that the entire industry will eventually look towards.
4. Overlaps With Big Social Media Trends Such As Content Curation. One of the biggest trends that is already shaping the future of marketing is the focus on content curation as a way to provide value to consumers and share an expertise without necessarily creating content. Aside from creating content as parts of new stand alone organizations, more and more individuals with journalism backgrounds will be sought after by companies to create and organize content on their behalf. "Journalists-In-Residence" will become a part of large companies, opening up yet another entrepreneurial career path for those with journalism training.

This is a link to an interesting panel discussion from the Carnegie Journalism Educators Summit last year about the future of Entrepreneurial Journalism as well, for those who are seeking more context and information.

*Image Credit: http://practicumpioneers.wordpress.com/2009/04/30/entrepreneurial-journalism-defined/

*Note: Best wishes to Jeff for a speedy recovery, as he recently shared on his blog that he is now once again fighting cancer. His work and thinking have been a big inspiration for me and many others, so I wish him the best in his new battle and am sure he'll emerge on top as he has before.

30 Second Book Review: Zilch - The Power Of Zero In Business

Who has time to read books? We all should, but it's tough to know what is worth reading. Each week, this blog will spotlight a new book relevant for marketers or people in business with ideas worth learning and sharing. Through a combination of a personal interview with the Authors, and short review - you'll get the basic premise of the book and why you might want to read it. To recommend a book to be featured, send an email pitch to influentialmarketing@gmail.com.

This week's featured book is Zilch - The Power Of Zero In Business, a story-filled guide based on the author's experiences in the non-profit world on how to help your business get ahead by doing more with less.

THE 30 SECOND REVIEW (Why You Should Read It):

Sometimes the biggest ideas are born out of frustration. For Nancy Lublin, the frustration of seeing large companies with oversized budgets squandering their resources simply because they didn't understand "the power of zero" offered that moment that led to this book. Taking the lessons from her successful non-profit consulting career, Nancy offers an idea filled guide to doing more with less. Her advice on offering a "lofty purpose" for your organization, how to make it more fun for your employees and how to inspire people are based on her experiences of motivating her own employees to pour their hearts and souls into their work. If you know Nancy from her monthly column in Fast Company, this book won't be a disappointment. Like her column, the book is immediately insightful, filled with practical advice and is based on a non-profit philosophy that almost any business could learn from - whether they are interested in making a positive impact in the world, or just selling a few more widgets. (Review written by Rohit Bhargava)

THE INTERVIEW (Thoughts from Nancy Lublin):

1. What inspired you to take your personal approach to business and write a book about it?

I was at a meeting with a ginormous company, discussing a new campaign they were about to launch. Everyone freaked out to learn that the budget was being slashed to a "mere" two million dollars. Their solution? Find more money. But I was sitting there salivating at the thought of two million in launch funds. And it occurred to me that my not-for-profit friends & I could teach these people a lot.

2. In a world where so many marketing and communications pros are struggling to avoid getting their budgets cut - you focus on the philosophy of doing more with less. Can you share the big idea of this book and why you think the business world needs to hear your message?

There are a lot of non-for-profits out there that do extremely well as BUSINESSES – its not all do-gooding and rainbows.  We don’t always have enough people, money, or even time – but we’re scrappy & creative and we get things done, sometimes with nothing at all.  I think businesses have a lot to learn from this principle, especially in a tight economy.  More money is not always the best answer.  For example, job titles don’t cost you a thing, but can give you a major bump in employee morale.

3. Despite your background in the nonprofit world, you seem to write for a broader audience than that in Zilch. Who do you think the ideal audience is to read this book?

I think the ideal audience is business folk – entrepreneurs, CEOs, and anyone who is looking to create or manage an efficient and effective business where they have happy productive employees, while still meeting their bottom line. But there are a lot of lessons in there that are useful to anyone - whether a middle-manager, student, or even a stay-at-home mom.

4. What is the most successful thing that you did once the book came out to spread the word about it and encourage people to get it?

We sent copies to some of the top CEOs and executives in the country and they loved it! Pfizer bought 300 copies for their managers and had me come talk to them in December. I was at Citigroup speaking to about 150 people. You’ve got to put yourself out there & make sure that the message is being heard.

LINKS AND MORE INFORMATION:

Official Book Website: http://www.zilchbook.com

REVIEW PHILOSOPHY (Why This Review Matters):

All the books that are reviewed in this series are worth your time. That's why you won't find any negative book reviews on this blog. As an Author myself, I have hundreds of book on my shelf and have researched hundreds more. I get many invitations to preview books and choose just one every week to share here on this blog. Read my other book reviews at http://www.rohitbhargava.com/book-reviews/.

A Guide To Geolocation & Geosocial Marketing In 2011

One of the topics that has gotten a lot of attention from forward thinking marketers in the last year is the potential for geolocation and geosocial marketing. This year, there will be more devices with built in GPS and the ability to geotag content you create with the location where you created it than ever before. Location Based Services (LBS) like FourSquare and Gowalla are increasing their number of users who use the services to "check in" to locations like hotels and restaurants. Even the backend technology of the Internet is cooperating, as marketers have access to originating IP addresses and access points to understand where a web browser is sitting physically.

Whether this locational information is user contributed or automatically generated, the fact is that many feel 2011 will be the year that geolocation finally emerges as an opportunity that anyone in marketing won't be able to ignore. Whether you have already tried some marketing efforts in this space, or whether you are considering it in the near future - this post rounds up some of the biggest opportunities when it comes to geolocation and offers a few ideas for how you might get started.

1. Creating Geotagged Content Mashups
One of the biggest concerns with geolocation marketing is always around the privacy of consumers and the potential for brands to be seen as "cyber stalkers" for pushing messages that chase consumers around. The nice thing about geotagging, however, is that there are millions of pieces of content online right now which feature geolocation information attached to them. Images are tagged with the exact GPS coordinates of where they were taken. Video can be linked to specific dates and events based on the meta data uploaded. This is offering a great curation opportunity for brands who take this content and create interesting visualizations around it.

Example: Grey Canada's recently released "Global Mood Clock"

2. Offering Exclusive Experiences & Discounts Via Location Based Services
Foursquare and Gowalla are both actively courting businesses to advertise with them. Gowalla recently created a partnership with Disney Theme Parks and Foursquare had a highly debated large promotion with McDonald's as well as an interesting promotion in the UK with Domino's. Each were examples of these Location Based Services using their platforms to offer a layer for brands to buy into for the purpose of promoting special or exclusive offers to those customers who willingly broadcast their locations to their social networks. Moving forward, new services like SCVNGR which focus more on the gaming appeal of checking into locations are starting to offer another way for brands to reach niche audiences of LBS users.

Example: Foursquare with Domino's in the UK.



3. Serving IP-Based Location-Specific Content & Advertising
If there were an "old school" aspect to geolocation marketing, this would be it. For many years now, brands have had the ability to target people based on the location of the IP address from which they were accessing the Internet. Combined with user generated data such as users sharing their location on social networks or adding location details to their personal profiles, this is opening up opportunities for brands to share specific content and advertising messages with people based just on where they happen to be at any particular time.

4. Augmenting Live Events
This may be the most obvious yet clearly underutilized opportunity for geolocation marketing. Whether looking at a large scale sporting event in a big stadium, or a company sponsored customer conference, there are potential ways for geolocation marketing to be used at the event. This could include special offers for individuals who visit a trade show booth or promoting future events to current attendees based on the assumption that people who attend one event may be more likely to consider attending another. Add in the potential for people to connect with others in their social network who happen to be at the same event, and the benefits of encouraging people to create and share content from events to promote the event to those who are not in attendance and you begin to see the potential here.

Example: New Jersey Nets Gowalla Partnership



5. Organizing Change & Social Good
In the social realm, we have already seen the power of geolocation in revolutionary situations such as the recent events in Tunisia where citizens have used the power of geolocation to organize together to promote a shared point of view. Outside of politics, geolocation can be used to find green businesses through apps like Greenopia and also to join social movements and real events organized to promote specific causes. One service, CauseWorld, is creating an entire model based on geolocation for you to generate positive results based on socially motivated behaviours.

Example: CauseWorld



List Of Additional Useful Articles About Geolocation:

• 10 Ways Geolocation Is Changing The World -
• Geolocation Marketing For Small Businesses -
• The Rules Of Geolocation Marketing -
• The Future Of Geolocation Marketing -
• Early Proof That Geolocation Marketing Will Succeed
• The Dangers And Downside Of Geolocation

What Samsung (And Others) Learned From Apple That Will Change Our Future

In 2001 Apple launched what would be one of the most iconic products of the 21st century's first decade. The iPod changed music and consumer electronics - but it also led to one of the most counterintuitive marketing strategies of the modern age as well. As the iPod grew in popularity, Apple began to sell $1000 computers as accessories for a $200 gadget. The ecosystem of the iTunes store and the ability to manage your music easily and seamlessly with your iPod started a revolution that led millions to consider (or reconsider) getting a Mac as their primary home computer. By locking customers into their ecosystem (and shutting other brands out) - Apple grew using a basic strategy of cross-selling to get customers to buy multiple devices and making sure that they all worked easily together.

Aside from a few minor examples like synched remote controls between televisions and DVD players or shared external memory card platforms (like SD or Sony's MemoryStick), the rest of the consumer electronics industry was very slow to realize the value of this strategy. As a result - buying gadgets became a very individualized experience. It simply didn't matter that much whether you stuck with one brand for all your gadgets or not. If there was one theme to emerge clearly from CES this year, it is that those days are over.

Nearly every manufacturer of large scale consumer products is investing in the value of selling an ecosystem instead of a single product. LG, Sony and SHARP all have launched their own App stores for mobile devices and (now) smart connected televisions as well. The early leader, Sony's Qriocity, features a large content archive and integrates both music and video together. LG's smart home appliances can be accessed through multiple other devices.

Samsung's latest wirelessly enabled digital camera, called the Samsung SH100 can also be synchronized with the Samsung Galaxy smartphone and then operated remotely by the phone as a remote control. The vision for more and more of these products is to make them work together at the touch of a button and finally demonstrate a real value for consumers to motivate them to choose to stay with a single brand for multiple purchases.

This is the locked in world we are headed for - where brand name will do more than just reinforce consumer confidence in the product. The brand will be the ecosystem that consumers buy into, just as they have for years with Apple. Most likely it will work for consumer electronics, and we are already seeing other industry segments start to follow. Financial services organizations want to lock you into banking, credit cards and mortgages. GE wants your home lighting and security to work with your home appliances.

In this new future, the brand you choose will determine the products you consider buying. The barrier to switch will be the inconvenience of having a device that no longer fits the ecosystem of your life.

The Church And The Gym

Imagine the best wedding that you have ever been invited to. Perhaps it was your own, or a close friend's. What made it so great? Was it the people who were there? Or perhaps your relationship to the couple getting married? If you are like most of us, those things were likely a part of the experience ... but when you picture a wedding you typically think of the venue where it was held and the spectacle of the ceremony. It may have been a quiet wedding on a remote island or a majestic wedding in a huge church. Either way, the point is that with a wedding the environment makes a big difference.

Now how might your vision change if I told you that instead of any of those venues, the wedding had to be held in a high school gym. You could do what you like to the gym inside, but that would be the venue. A lot less romantic, isn't it? All of a sudden the most important day in someone's life has a big cage around it. While it doesn't make it impossible to create a great wedding, it does make it A LOT harder.

At the Consumer Electronics Show (CES) this week, there were lots of big press events. Most were held on "press day" at the Venetian hotel, where members of the media were packed like sardines into clearly undersized conference rooms to hear the most significant announcements of the entire year from some of the largest consumer electronics companies in the world such as SHARP, Samsung & Panasonic. These press conferences were like weddings in a high school gym.

In contrast, two brands stood out on the day for two different reasons. SONY was the first, as they held their press conference at their suitably impressive booth on the tradeshow floor which was easily the size of a small town. Surrounded by demos of "glasses-free" 3D TV prototypes and a wall of flat panel TV screens - the announcements they made felt big. They seemed significant.

Lenovo decided to forego the entire tradeshow booth and press conference experience altogether and repeated their strategy again this year of taking over a centrally located restaurant and turning it into a showroom for all their latest products. They created a comfortable lounge atmosphere with food and drinks and invited people to enjoy their products and the entire experience in an unhurried and completely unique way.

Ultimately, both Lenovo and SONY won for the same reason ... they presented their biggest announcements in an environment where people would remember them. There is a clear lesson in this for anyone who is working on making any kind of big announcement. The environment you choose to make the announcement matters. Unless you're doing a high school graduation or prom night ... stay away from the high school gym.

10 Infuriating Types Of Tweets You'll See About #CES This Week

Getting to my hotel tonight, I checked out TweetDeck to see an endless stream of #CES tweets coming through from people at the event as well as those thinking about it. If you are an active user of Twitter - you will probably be unable to avoid this barrage of 140 character updates for the next few days. To help keep you sane - or give you a guide to tweeting if you happen to be at CES, here is my list of the ten types of tweets you will see people using based on a very careful and scientific observation of Twitter for approximately 17 minutes this evening (equalling approximately 200 tweets).*

#1 - The Bait & Switch
"I spoke with [company name] and saw [product/technology name] (and tweeted about it so now I don't have to write about it)." #noteverythingisnewsworthy

#2 - The Tall Poppy
"I am at [party name]/I met [almost celebrity name] - OMG, aren't you jealous that you aren't me?" #whocaresiftheyrememberme

#3 - The Badge Beggar
"I checked in at [random location or booth], please give me a Foursquare Badge or free stuff." #iseekvalidation

#4 - The Morning Bitch
I can't believe I had to wake up at [ungodly hour] to work/attend [event name]. #needcoffee

#5 - The Promoter
"Please read/retweet my tremendously insightful blog/video/podcast from CES - [link goes here]" #ces

#6 - The Tablet/3DTV Bandwagon
"I reviewed/saw/smelled/sat next to the latest tablet/3DTV from [manufacturer] and it is life altering." #spreadthehype

#7 - The Booth Pimp
"Come to our booth and see our game changing/revolutionary/disease curing technology." #itweetformoney

#8 - The Apple Evangelizer
"Who cares about CES? Apple will tell us what to love in a few weeks at Macworld." #jobsismymessiah

#9 - The Evening Bitch
"I can't believe I worked [ungodly number of hours] today. I'm going to bed." #hopemybossreadsthis

#10 - The Porn Mention
"I saw a porn star's boobs/cleavage/short skirt. Isn't it clever they have their show at the same time as CES in Vegas?" #whathappensinvegas

If you're here or paying attention, which great tweet categories did I miss? Just a fair warning ... I will do my best to have at least one tweet from each of these categories over the rest of the week. [Kidding!]

*Note - Sadly, this post is only partially a joke (if you follow the #CES hashtag any day this week, you'll see what I mean)

BTW - Please retweet this. Only 9 more types to go!

The Top 15 Marketing & Social Media Trends To Watch In 2011

Now that we are in the new year of planning, marketing teams everywhere are crafting and executing their plans for the next 12 months. It's going to be a busy and competitive year, and in looking back at 2010 there were plenty of big developments that point to a 2011 year filled with innovation, new business models, possibilities for new technologies like mobile and tablets and continued growth and attention on social media.

I spent the last week reading many recaps from other blogs and media properties, as well as looking back on some of the most noteworthy developments over the course of 2010. I originally planned on creating a list of the top ten trends I'll be watching for and sharing with clients, but as I compiled this list I found myself landing on 15 big trends instead. Below is an embedded presentation detailing the 15 trends, and they are highlighted in short form in this post as well.

View more presentations from Rohit Bhargava.

1. Likeonomics
2. Approachable Celebrity
3. Desperate Simplification
4. Essential Integration
5. Rise of Curation
6. Visualized Data
7. Crowdsourced Innovation
8. Instant PR & Customer Service
9. App-fication of the Web
10. Reimagining Charity
11. Employees As Heroes
12. Locationcasting
13. Brutal Transparency
14. Addictive Randomness
15. Culting Of Retail

What do you think about this list? Are there any others you would add that you'll be watching for in 2011? Share them in a comment and I'll add a few of the best suggestions to the list.