Why Personal Branding Is So Misunderstood

Jul 30, 2010

Personal branding has a branding problem. If most people in business today were asked to describe someone who had a personal brand, the first image that often comes to mind is of the often-ridiculed "social media guru" persona – someone who talks endlessly about social media and is well known online for it, but has

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Discovery Channel Uses Social Networking To Freak You Out

Jul 27, 2010

I have never been a big fan of horror movies. Getting scared on purpose was never something that I quite understood. One of the scariest movies I ever saw, though, was a film back in 1995 called Outbreak with Dustin Hoffman which showed the response that the world would likely have to a global pandemic

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What USA Network Knows About Branding That MTV Doesn't

Jul 20, 2010

The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched between the youngest of Generation X and the oldestof Generation Y, I remembered growing up in the 80s with the battle cry of "I want my MTV!" On that day,

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Why The "Old Spice Guy" Might Be The Perfect Brand ...

Jul 16, 2010

You might have seen a randomly bare chested and very good looking guy doing a bunch of short videos that look suspiciously like a funny commercial that has been on TV for months for Old Spice. Starting from a series of ads, over the last 48 hours the advertising team for Old Spice has created

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5 Types Of Consumer Generated Marketing (CGM) Campaigns

Jul 14, 2010

Over the past several years, consumer generated marketing campaigns have become more and more popular. After all, what brand wouldn't want tons of users to create content on their behalf and share it online with their entire social networks? And by the way, these consumers will create it all for free. For this reason, CGM

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Why David Ogilvy Is Wrong About Dishonest Advertising

Jul 08, 2010

Image via Wikipedia As someone who works full time at the agency founded by David Ogilvy, there are plenty of reminders of his wisdom on the walls. Even online, at least once a day I see a tweet come through with someone quoting one of his famous sayings. So I don't disagree with him lightly,

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5 Marketing Lessons From Fast Company's Influencer Proj ...

Jul 07, 2010

Who is the most influential person online? That is the tantalizing question behind the Influencer Project, a brilliantly conceived marketing campaign from Fast Company magazine dedicated to getting people to engage with the idea of online influence and pass along their participation to their entire social networks. The Influencer Project is a simple site that

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FIFA World Cup 2010 Marketing Roundup – 10 Marketing L ...

Jul 01, 2010

Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of the World Cup – most of the marketing that has accompanied the games has been played out and it's a good time to try and look for some lessons from

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