My Mantra

Helping brands and leaders be more influential
by embracing their humanity and personality.

Archive for December, 2009

What Do YOU Want On Fridays? (A Live Poll)

So today is the last Friday before many people in the US head out for a holiday (including myself) and over that time I am planning to make some changes to the content of this blog – followed by a long overdue design overhaul early next year. As part of that, my aim is to accomplish three major goals:

1. Blog more frequently
2. Share more useful content (worthy of bookmarking or sharing)
3. Feature more work and thinking from other smart people I respect (including readers like you!)

As the first part of this – I’m going to add an element of consistency to the Influential Marketing blog on Fridays. There are two concepts I am considering, and on this Friday I would love your help to decide which one you find more compelling. Here’s a live poll where you can vote, and feel free to leave a comment on this post if you have more thoughts to share:


7 Destination Marketing Tips For Selling Your "Experience"

7 Destination Marketing Tips For Selling Your "Experience"

What if what you are selling is neither a product or a service? Most marketing advice is distributed based on the assumption that you fit one of these two categories. The unfortunate gap between them is the large category of organizations or businesses that provide an experience – which are often left out. If you were marketing a destination such…Read More >>

Are You Accidentally Sharing Your Secrets Online?

Are You Accidentally Sharing Your Secrets Online?

There is a character on Dilbert called Mordac. If you've seen him, you know he is a caricature of an unfortunately real person in many corporate organizations who worries solely about data security at the expense of usability, accessibility and just about anything else: We all hate Mordac. Of course, on a logical level, most of us know that we…Read More >>

Sealy Admits Reality: No One Gets 8 Hours Of Sleep

Sealy Admits Reality: No One Gets 8 Hours Of Sleep

In the health communications world, there are some messages that you could call prevailing. Whether or not they are true, they are the ones that seem to stick in people's minds. Messages like getting 5 servings of fruit and vegetables a day, or trying to keep your daily calories under 2000, or getting 8 hours of sleep. The last one…Read More >>

4 Social Media Ideas For The Reluctantly Social Brand

4 Social Media Ideas For The Reluctantly Social Brand

It is not easy to know where to start when it comes to social media. The stories of brands that have taken missteps with fake profiles, and become a lightning rod for negative comments are aplenty – causing more than one marketing team to take a big step back and wonder where and how best to get involved. Increased scrutiny…Read More >>