What Do YOU Want On Fridays? (A Live Poll)

Dec 18, 2009

So today is the last Friday before many people in the US head out for a holiday (including myself) and over that time I am planning to make some changes to the content of this blog – followed by a long overdue design overhaul early next year. As part of that, my aim is to

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7 Destination Marketing Tips For Selling Your "Experien ...

Dec 17, 2009

What if what you are selling is neither a product or a service? Most marketing advice is distributed based on the assumption that you fit one of these two categories. The unfortunate gap between them is the large category of organizations or businesses that provide an experience – which are often left out. If you

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Are You Accidentally Sharing Your Secrets Online?

Dec 14, 2009

There is a character on Dilbert called Mordac. If you've seen him, you know he is a caricature of an unfortunately real person in many corporate organizations who worries solely about data security at the expense of usability, accessibility and just about anything else: We all hate Mordac. Of course, on a logical level, most

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Sealy Admits Reality: No One Gets 8 Hours Of Sleep

Dec 08, 2009

In the health communications world, there are some messages that you could call prevailing. Whether or not they are true, they are the ones that seem to stick in people's minds. Messages like getting 5 servings of fruit and vegetables a day, or trying to keep your daily calories under 2000, or getting 8 hours

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4 Social Media Ideas For The Reluctantly Social Brand

Dec 07, 2009

It is not easy to know where to start when it comes to social media. The stories of brands that have taken missteps with fake profiles, and become a lightning rod for negative comments are aplenty – causing more than one marketing team to take a big step back and wonder where and how best

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