My Mantra

Helping brands and leaders be more influential
by embracing their humanity and personality.

Archive for December, 2008

2009 Predictions from The Pros At PSFK

Good_ideas_book4_good Tired of 2009 predictions yet? I’ve had no less than a dozen requests to contribute to compilations of predictions for the next year and have participated in a few. So, clearly I’m part of the problem if you’re up to your ears in predictions from bloggers about what the next year will hold. Sometimes in the frenzy for all of us to put together our own predictions, we can lose sight of the fact that there are people who’s entire jobs it is to pay attention to the trends happening around us and to put them in context. There are several sites devoted to this, and PSFK (one of my favourites) just released a book well worth picking up. 

Your first reaction will probably include sticker shock (the softcover version is $50) – but once you delve into the ideas there, you’ll likely consider it a bargain when priced against much longer reports from industry analysts about what trends to pay attention to in the future. Not only will the 9 "good ideas" shared in the book get you thinking, but you’ll also get introduced to lots of sites you’ve never even heard of, including:

www.minkangdesign.com
www.tikitag.com
www.innocentdrinks.co.uk (Disclosure: Innocent Drinks are also mentioned in my book.)
www.twones.com
www.longnow.org

Just about the only complaint I had about the preview copy that the good folks at PSFK sent over was that the printing execution done through Blurb clearly must have driven their art directors crazy as it cut off words and images in several places and lacked the sort of high quality design experience overall that anyone familiar with PSFK will have come to expect. Still, despite the print version shortcomings, the ideas in this book will inspire your thinking into the new year in a way that no blog posts (no matter how well written) will do. For that alone, it’s worth a look.

Taj Hotel Reopens And Welcomes Travellers Home

Taj Hotel Reopens And Welcomes Travellers Home

I have had the good fortune to stay at the Taj Hotel in Mumbai twice in my life and both visits were amazing experiences. As you may recall, the Taj was involved in the recent terrorist attacks and had closed for a period of time. Well, the Taj is reopening tomorrow and using outbound email to former patrons like myself…Read More >>

9 Ways To Make Twitter More Useful For You

Yesterday I wrote a post about the "5 Stages Of Twitter Acceptance." Part joke, part insight – I was trying to focus on the evolving way that people are uncovering their own personal usefulness out of the site. Several hundred retweets later the post seems still to be travelling around the web and I hit a rhythm of a few…Read More >>

The 5 Stages Of Twitter Acceptance

The 5 Stages Of Twitter Acceptance

Anyone who works with fast moving technology knows that there is always a new shiny tool that gets all the attention. It tends to change every few months and anytime you start to use a new tool, you do secretly wonder if it will be around all that long. By any measure, Twitter has passed these boundaries. It has been…Read More >>

A Compilation of 2009 Social Media Predictions Worth Reading

It started with a simple email from Peter. An invitation to contribute some thoughts to a collaborative blog post talking about the future. It’s a good topic on this 15th day of the last month of the year, a mere two weeks until we welcome 2009. Which may explain why when Peter Kim from Forrester Research sent his email, 13…Read More >>

Forrester Finds Consumers Think 84% Of Corporate Blogs Suck

Forrester Finds Consumers Think 84% Of Corporate Blogs Suck

Consider this piece of data that leads a new Forrester Research report (free registration required in order to download report): only one in six consumers (just 16%) trust company blogs. For believers in the power of social media, this just doesn’t seem right. After all, using a blog to put a more human face on any business should be the…Read More >>

ImageStorming: How To Brainstorm Alone (When You Have To)

ImageStorming: How To Brainstorm Alone (When You Have To)

Brainstorms are fun. Usually they involve getting a group of people into a room together, using some kind of white board or collaborative location to take notes and inviting participants to shout out their best ideas. Unfortunately, sometimes you’re faced with a creative challenge and can’t pull together a team of people to help you develop ideas. You’re on your…Read More >>

4 Easy Steps To Piss Off A Wall Street Analyst

4 Easy Steps To Piss Off A Wall Street Analyst

Costco CEO and cofounder Jim Sinegal is not your ordinary CEO, unfortunately for all of us. Even though his company is America’s fourth largest retailer, you seldom hear much about Costco in comparison to all the press that Walmart or Target seem to get. Yet Sinegal has quietly been leading Costco to continual profit, same store sales that were up…Read More >>

Savvy Aunties And Your Underappreciated Customers

Savvy Aunties And Your Underappreciated Customers

Every good marketing plan I have ever seen has the same piece of critical information to answer the biggest question of all: who is our target market? This is not about creating useless age demographics to segment an audience by what you think you can measure. It is about painting an idea of who the main person is that you…Read More >>

How Flip Video Is Using Personalization To Stand Out

How Flip Video Is Using Personalization To Stand Out

I’ve been a fan of the iconic Flip camera for some time now. In my own experience, the device has single handedly unlocked the immediate power of creating video for me because it has made it a simple process. It has always been a great product. But now there are other products that offer similar features. Their groundbreaking idea of…Read More >>