5 Big Ideas From Interact 2008

I spent the morning and part of the afternoon at an interesting gathering in Washington DC of folks who are trying to learn about digital media and the evolution of interaction online. Unlike other events where they separate content into tracks to allow people to optimize their time, everything is in one big session. As

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A Video Introduction To Personality Not Included

Several months ago, I had the chance to go into the studios at the CNet offices in San Francisco to record a session for something called a "Business Book Brief" that runs on cNet’s companion site for business called BNet. The video has been produced, professionally edited and is now online on the BNet site.

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How To Avoid Being A Bozo When Presenting

We all know what a bozo sounds like. It is the person who gets up on stage at an event and spends the whole time talking about themselves. They show little regard for the concerns or time of the audience. They offer little value and useful advice, preferring instead to share obvious truths and useless

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Dancing With The Stars: Personality Marketing In Disguise?

I am not what you would call a fan of reality television. In fact, I have previously said that I can literally feel myself getting dumber every moment that I am around a reality TV show that happens to be on. So you can imagine my chagrin at being forced to watch part of Dancing

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Lessons on Building "Brand You" From Tim Ferris &a ...

Yesterday morning at the insane hour of 9am in Vegas, I moderated a super interesting keynote panel at Blogworld Expo between two serious rockstars – one from the music industry and one from the publishing industry. Tim Ferriss, author of the The 4-Hour Workweek and Mike Shinoda from Linkin Park were the participants, along with

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10 Reasons Lenovo's Olympic Marketing Program Won Gold

This week we put the finishing touches on what has probably been the best campaign I have led since I started my career working in marketing agencies ten years ago – the Lenovo Voices Of the Olympic Games project. When you work in an agency, you tend to learn a lot about many different businesses

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How To Build You, Inc. – A Blogworld Discussion With T ...

Tonight I just arrived at Blogworld Expo and am getting ready for a weekend of great bonding with more than a thousand fellow bloggers as well as two great sessions that I am looking forward to. My first is on a panel moderated by my friend Kelly Feller from Intel all about social media case

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The Real Secret To Networking: Be Approachable

A few weeks ago I gave a different kind of presentation to what I’m used to giving. It was to a room full of young professionals from all kinds of industries. Not a marketing group or even people who’s careers had anything to do with marketing. The event was through a group called NetSAP, which

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Obama Has A Drinking Problem

Got your attention? That’s the brilliant tagline of a new campaign from the folks behind Tappening, a grassroots effort to tell Americans (and the world) about the dangers of bottled water and encourage them to switch to tap water. I have written about the campaign before as a good example of cause related marketing that

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Guest Post: MarketingProfs Interview by Mack Collier

It’s shaping up to be a busy Tuesday, so today’s post is a guest contribution of sorts from an interview I recently gave to my friend and fellow marketing blogger Mack Collier in advance of the highly anticipated MarketingProfs Digital Mixer that I’ll be speaking at in October.  Enjoy! Q: You’re a very popular speaker

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