Why 10 Asinine Trends Might Still Matter

Earlier this week, I posted on our 360 Digital Influence team blog about Mark Simon’s piece in AdAge titled "Beyond the Hype: The 10 Most Asinine Trends Online and Why You Should Ignore Them") and about the type of counsel I think we should be offering to our clients.  My main point is that we need to focus more on relevance instead of shutting down innovation and experimentation by dismissing new ideas as just hype and nothing more. 

It’s a good read so check it out and let me know if you think I’m on the right track, or if I’m just succumbing to the hype myself. 

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