My Mantra

Helping brands and leaders be more influential
by embracing their humanity and personality.

Archive for July, 2007

How To Find Time To Blog (When It's Not Your Day Job)

The one question I am asked most often by people who are considering starting their own blog or struggling to keep momentum up on a blog they have already created is how to find the time to do it.  If asked for a fast response, I usually mention my two top assets – collectng ideas all the time so I have an archive of things to write about, and writing fast.  Of course, there’re more to it than that.  So for all of you who may be struggling to keep a blog going while doing your day jobs – here are a few tips that I have learned which may help.  Blogging can be a time consuming thing

  1. Set a realistic target.  This is the first and most important rule.  Expecting yourself to post every day is not only going to burn you out quickly … it’s probably also going to quickly make you feel like you are failing.  My target is 3 high quality posts per week, and most weeks I can hit that.  The quality is debatable … but at least I don’t have to finish each week feeling blog guilt …
  2. Let go of your blog guilt. I had a great conversation with John Bell many months ago which I still remember, about the idea of blog guilt.  We both have it, as most other bloggers do.  It’s that moment when you realize that you haven’t posted for some extended amount of time, and you feel guilty for it.  Even more dangerous is after blog guilt often comes writing paralysis when you are not sure what to write or feel that you should apologize for being absent.  Get over it. 
  3. Figure out where you can be consistent.  Consistency will always be a struggle and there are several ways to deal with it.  One of the most reliable is to create a "feature" or some kind of running style that you use on the same day each week.  For example, post links from your del.icio.us account each friday.  Or highlight an interesting story in the news every monday.  Whatever you choose, thinking in terms of features can help you to keep momentum going and offer your readers something to look forward to.  Kevin does this with his Friday Flickr photos, and Mack also posts his new Top 25 feature every Wednesday on his blog; both are great examples of consistency. 
  4. Collect ideas to eliminate time staring at a blank page. One of my not-so-secret weapons is a simple text file that I keep on the desktop of my computer.  It is always open during the day and anytime I find a new idea for a blog post through something I am working on or reading, I record it down.  I tend to think in terms of headlines, so many of these ideas have headlines written already and a few quick notes about the idea.  When I go to write a blog post, this archive usually has 15-20 ideas for posts that I can refer to in order to start researching or writing.  For me, this list means I never have to sit staring at an empty screen before writing a blog post.
  5. Master the art of half-writing.  When I am travelling, or commuting to work, or using some usual "down time" to write a post, I may not have time to finish it.  About a year ago, I started realizing that writing the first paragraph of a post an then stopping was ok if I just didn’t have the time to finish.  This simple change meant that I could free up my time to write when I was inspired and stop when I wasn’t.  And it’s much easier to write when the idea is fresh.  Finishing it later always takes less time than not starting because you only have a few minutes.  Half writing actually saves you time.
  6. Add the extra stuff later.  Sometimes, the things that take a long time about blogging are not related to the writing itself.  Adding images, putting in links, or adding in metadata can be time consuming and a barrier to starting your posting.  Don’t let the extras keep you from writing by forgetting about them and posting your writing "naked" and without those links.  You can always add them later.
  7. Start the dialogue, don’t always finish it.  One of the elements that I struggled with on my blog early on was the desire to write a "complete" post.  This meant finding every example, linking to all the relevant sites, and not leaving anything out.  The better way is to start the list, or dialogue and let readers finish it.  Demonstrating that openness is not only a great way to save yourself time and work, it can also foster an interesting dialogue with readers and invite them in to contribute ideas and thoughts to your blog.
  8. Compose the post in your head. This probably sounds much harder than it actually is.  Before I ever start writing, I try to think about the main point of the post and how I am going to get it across.  For this post, it was in a list format.  For others, I might tell a story of a company or organization.  Either way, I usually have the formatting and flow ideas done before I start writing.
  9. Write fast. This is the one thing on my list that is very tough to explain, but the best thing you can do is figure out how to write fast.  Whether this means adopting a less formal language for your blog (as I do), or simply taking a typing course to learn how to type faster.  I wish I had the secret formula for doing this, but the best advice I can offer is to go with trial and error until you find the best way to help yourself write most efficiently.
  10. Use the 25 styles of blogging.  One resource that I always point our clients (or anyone who contacts me for tips on blogging) towards is a presentation I put together several months ago for a contest on Slideshare.  The presentation outlines 25 different styles of blogging, when and how often to use each one, and how difficult each was.  The presentation is a great resource that I refer to myself when I need to think outside my normal styles of blogging or think more broadly about how to post and what to post about.

Taking my own advice, these ten tips are just the beginning.  What are some other tips you would offer to other bloggers about finding the time to blog when they are not getting paid for it?

1 Million Impressions In A Week: 5 Lessons In Getting Quoted, Linked & Discussed

As most bloggers know, one of the main benefits of having a blog is the media hits and recognition from multiple sources that you end up getting accidentally and by design.  In terms of these hits and recognition, the past week has likely been one of my most busy since starting this blog back in 2004.  Though the "million impressions"…Read More >>

5 Ways To Improve Your Blog

Blogs are an evolution, and keeping it up is a big commitment.  Usually you end up focusing on just creating new content on some sort of consistent interval, but the biggest problem with keeping a blog up to date is revising all those elements you once thought you would use, but now realize are not useful at all.  This is…Read More >>

Viral Video: What if Microsoft Packaged The iPod?

In a very funny (and cautionary) video showing the dangers of overthinking product packaging – the following video is worth watching for any marketer who has had input into packaging, written copy for marketing materials, or just loves a good old fashioned lesson in common sense.  The choice of music from The Hudsucker Proxy – a classic movie about the…Read More >>

The Not-So-Secret Way Virgin America Will Reinvent US Air Travel

The Not-So-Secret Way Virgin America Will Reinvent US Air Travel

Virgin is not in the business of music.  Or credit cards.  Or mobile phones.  Or space travel.  Though the brand has done remarkably well in translating its popularity from one business to the next – they are actually in the business of reinventing stagnant industries.  Just look at the track record of industries that they have entered and how they…Read More >>

A Call to Keyboards: Save Business2.0 Magazine!

A Call to Keyboards: Save Business2.0 Magazine!

There have been rumours flying this week that Time Inc. is going to be shutting down Business2.0 magazine and the last publication will be the September issue this year.  Valleywag is reporting that the magazine has already been shut down – but in another first for Business2.0, it seems Josh Quittner (editor) and several high profile influencers (including Om Malik…Read More >>

A Campaign for Taxi Justice From A Crusading Cabbie

A Campaign for Taxi Justice From A Crusading Cabbie

I used to sit in the front seat of a taxi.  In Australia, if you are male and riding in a cab alone – it is standard practice.  Every time I would come home to America while I was living in Sydney, I would delight in telling this little known quirk to my American friends as a way of explaining…Read More >>

IdeaBar: Fedex HyperLocal Delivery

This past weekend I spent most of the day on Saturday at home waiting for a delivery.  The promised window was between 11 and 2 … and not surprisingly, 2pm rolled around with no delivery in sight.  The delivery was from Home Depot, but it just as easily could have been any furniture or appliance store in the local area. …Read More >>

Librarians Blogging And The Birth Of Library 2.0

I believe in the power of the people.  Not in a political way, because I’m not after your vote for anything.  But in a social way that is changing how we find information and how marketers communicate with their customers.  Technology is an enabler, but the real shift is in people collaborating and sharing an authentic voice.  It is why…Read More >>

A Basic Lesson On Marketing To The "Wego" (Web Ego)

A Basic Lesson On Marketing To The "Wego" (Web Ego)

Raise your hand if you have heard the term "blego."  Ok, that’s probably not a good experiment since I can’t see you … but it’s an increasingly common word being used to describe the hyperactive egos of many bloggers.  It’s becoming a negative word, often referring to the qualities of some bloggers to be judgemental, narrow minded and arrogant.  Yet…Read More >>