Intel, a current Ogilvy PR client, has just launched a new Chinese language blog focused on technology and is generating some great conversation through comments already. Unfortunately, automated translation software cannot provide a coherent picture of the content yet – so you might be out of luck with getting much from the content of the blog, but it’s a great example of a company building out their global strategy when it comes to social media and providing an outlet for more smart minds within the company to share their voices, regardless of the language barrier. A bit of insider info … coming soon will be other multilingual blogs from Intel designed on bringing out even more of the expertise from individuals inside the company from other countries.
Note of Attribution: The Ogilvy PR Digital Influence team works with Intel on social media strategy and marketing but was not responsible for building and deploying this blog. For the inside story behind the launching of the new Intel China Blog, you can check out the launch post on Textura Design.