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Archive for September, 2006

NYC Chefs Launch ChefsRightsNow.org as a Wakeup Call for New Yorkers

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I2m_chefsrightsnow_1 New York City is home to some of the finest Italian restaurants in the world, yet a growing challenge for many of these restaurants is consistently filling their tables.  In an effort to remind consumers of the important role of the chef in making real Italian food, New York City Italian chefs are uniting to form a new online movement that Ogilvy PR has been helping them to launch.  The new group, chartered as Chef’s Rights Now, is an organization of chefs dedicated to furthering awareness of the importance of the role of the Italian chef in the New York dining landscape.  Chef’s Rights Now started with a simple viral video which we posted online and has slowly grown as more and more chefs join the movement.  In fact, there is an actual protest planned on October 5th in Times Square.  The movement is starting and we are thrilled to be part of the launch.  Check out the website and support NYC Italian chefs now. Just imagine what your world would be like without them …

Astroturfing Afterward: This campaign may be launched in jest, yet the issue it raises is very real.  Lookout on Monday for an update on the issue and more details on the dastardly marketers causing our poor chefs so much trouble.  In the meantime, show your support for the chefs and have a meal at an Italian restaurant this weekend.  Italian chefs in New York and across the United States thank you for your support.

How Brands Participate in the Conversation at OMMA East

For the last two days, as most interactive marketers know, there have been two dueling interactive marketing conferences taking place in downtown NY about 5 minutes apart from one another.  The OMMA East event, sponsored by MediaPost and the Mixx Expo 2.6 event sponsored by IAB this year decided to choose the exact same days to hold their events rather…Read More >>

United Launches Online Coalition to Win New Beijing Route

United Launches Online Coalition to Win New Beijing Route

In my inbox today, I recieved a plea from United to support their "Capital to Capital" initiative lobbying the US Department of Transportation to allow them to add a new nonstop direct flight from Washington DC to Beijing, China.  The email drives travellers to a website launched on September 12th for the Capital to Capital Coalition.  The site features testimonials…Read More >>

SMO and the Art of "Tweaking"

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz Seth Godin yesterday posted about his concept of tweakers – a name he has coined for people who make things better without changing the original intent.  He has created a lens on Squidoo about it, and describes web tweakers as "firms (or…Read More >>

The World's Biggest Short Film

The World's Biggest Short Film

For anyone who ever wanted to be listed on the closing credits of a film, your chance has arrived online.  The 1 Second Film is a nonprofit collaborative film project that has stated a single simple aim … to create "The World’s Biggest Short Film."  To do it, the project is enlisting donations of $1 or more from anyone and…Read More >>

5 Reasons the NFL is the Dominant Sports Brand in America

5 Reasons the NFL is the Dominant Sports Brand in America

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz About two weeks ago, I was travelling on a Sunday evening – the first Sunday evening of the NFL season.  That evening, there was a brilliantly scripted game scheduled to pitt the New York Giants against the Indianapolis Colts.  The "drama" came…Read More >>

Verizon Launches Local Casting Call for Fios Fanatics Film

Verizon Launches Local Casting Call for Fios Fanatics Film

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The first time I learned about Verizon’s new FiOS service was not online (though they have a great site), but at a festival event near where I live in Virginia.  At the event they had the typical basketball games to win a…Read More >>

IdeaBar: Travel Guides On Demand

IdeaBar: Travel Guides On Demand

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz In the midst of planning a trip to India, I am in the process of doing what countless others do when planning a trip nationally or internationally … browsing the bookshelves and looking for the best books to educate myself about the…Read More >>

SquareSpace.com Offers an Elegant Solution for "Blogging Evolved"

SquareSpace.com Offers an Elegant Solution for "Blogging Evolved"

There is a lot of discussion these days about corporate blogging, with some even suggesting that perhaps blogs should replace corporate sites entirely.  While I am a big believer in the power of blogging, I don’t think blogs will completely replace corporate sites.  The main reason is because there is useful static content that corporate sites need to deliver which…Read More >>

ScriptThis.TV Launches a New Online Consumer Generated TV Show

ScriptThis.TV Launches a New Online Consumer Generated TV Show

Office comedy is a niche that has been evolving since Scott Adam’s Dilbert cartoons essentially created the genre in 1989.  For many people stuck in boring jobs, working with idiots, or otherwise feeling underappreciated at work … office humor has provided an antidote.  The trend towards poking fun at office related dysfunction has inspired the highly popular TV show The…Read More >>