Top 10 Blog Posts No One Ever Read

Bloggers don’t get backwards readership.  This is an unfortunate result of posting in the journal-style format that most blogs have.  The recency of any entry spirals downward from the moment it is posted, with the shelf life of an average blog post is not much more than a few days.  This week is my one year anniversary of blogging, and among the many truths I have learned from the experience is the sad realization that there were some great posts that I just wrote too early.  And no one reads old blog posts, which is a shame since now I actually have readers.  Rather than wish that some of my old posts could be dialogue starters as well, I thought I would go through and find my ten favourites to highlight here.  So in a hat tip to the ubiquitous clip shows that many TV series circulate, I thought I’d pull out my top ten list of blog posts from the "early days" that I wish someone had read:

• Opportunities for Marketing through Podcasting – Even as podcasting loses it’s mojo to vlogging, this post stirs up some interesting ideas that are still relevant nearly a year later. (07/05)
• What Comes First – Creative or Media Planning? – A post about the rightful place media planning should have as a supporter (not driver) of the creative process. (08/05)
• Lessons from Dumb Spokesperson Campaigns – Exploring the question of whether any spokesperson strategy based on supporting a brand, or a short lived emotional "gut feeling." (08/05)
• All Marketers are Bullshitters – A plea for marketers to avoid bullshit writing at all costs. (08/05)
• 6 Smart Agency Rules for Winning Presentations – If any of my posts represent the lessons I wished I learned in business school, this is the one. (08/05)
• Fear Marketing – An introduction to what can be the most insidious (and horribly effective) types of marketing. (09/05)
• Going Horizontal on the Internet – Focused on the potential power of "going horizontal" with your user interface design. (09/05)
• The Future of the Online Travel Industry -A forward looking view of the online travel industry with a conclusion still relevant 8 months later. (10/05)
• The Importance of Having a Personality – The role of blogs in giving corporations a personality, and why this matters. (10/05)
• The Window of Suckiness – The concept that movies, product or services all have less time to "suck" before being outed by consumers. (11/05)